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IBM M2040-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Web Experience / Digital Experience Solutions Overview | - IBM Digital Experience (WebSphere / Web Content Management positioning) - Business value and customer use cases |
| Competitive Positioning | - Comparison with competing web experience platforms |
| Product Capabilities and Architecture | - Integration with IBM middleware and content systems - Web Experience Management features |
| Sales Strategy and Value Positioning | - Identifying customer pain points - Solution mapping and IBM value proposition |
| Customer Engagement and Sales Scenarios | - Handling objections and value justification - Use-case driven solution selling |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
Question #1
What is a key competitive advantage of WebSphere Portal?
A. WebSphere Portal does not have official support and relies on a loose network of various companies for random updates
B. Because of open standards, WebSphere Portal can integrate any other competing firms information as a content source
C. WebSphere Portal requires you to use only IBM software causing vendor lock-in
D. WebSphere Portal is really just a front-end tool to push IBM's DB2 database
Question #2
What is a key problem with using Open Source developed portals?
A. They cannot utilize HTML markup
B. Total cost of ownership is much greater that just the acquisition cost
C. Development tools are expensive to acquire
D. They are not popular with web developers
Question #3
What is the name of the interactive prospecting tool that you can take your customers through to get a sense of what they need toimprove on to become a social business?
A. IBM Smarter Planet
B. Lotus Greenhouse
C. ICAT (IBM Collaboration Assessment Tool)
D. WebSphere Portal Zone
Question #4
By utilizing IBM Mobile Portal Accelerator customers can extend their WebSphere Portal experience to which devices?
A. iPhone and iPad devices only
B. BlackBerry devices only
C. Virtually any mobile device (over 7000 devices)
D. Nokia devices only
Question #5
If IBM's research and analysis shows that IT has little influence in software purchase decisions, what is the best approach forIBM Business Partner sellers?
A. Ignore IT and sell directly to the CEO.
B. Recommend to the customer that IT be outsourced.
C. Keep IT informed but make sure key business stake holders in other roles are involved.
D. Continue to utilize IT as your only contact for the customer.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: B | Question #4 Correct Answer: C | Question #5 Correct Answer: C |
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