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IBM M2080-658 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Deal and Promotion Management | - Retail promotion execution models - Vendor-funded promotions |
| Topic 2: Total Trade Optimization | - Retail analytics applications - Continuous optimization concepts |
| Topic 3: DemandTec Sales Mastery Overview | - Retail optimization and pricing concepts - IBM DemandTec product positioning |
| Topic 4: Lifecycle Price Management | - Pricing optimization workflows - Competitor landscape in pricing solutions |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Question #1
DemandTec Strategic Trade Planning optimizes trade promotion spend across accounts, geographies, and ___?
A. Sales teams
B. Tactics
C. Events
D. Brands
Question #2
DemandTec's Solutions enhance which aspect of IBM's Smarter Commerce Strategy?
A. Buy
B. Service
C. Sell
D. Market
Question #3
IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?
A. Merchandising and sales planners
B. Customer relationship marketers
C. Marketing leaders, planners and decision makers
D. Digital marketers
Question #4
Which DemandTec competitor for Lifecycle Price Management was acquired by dunnhumby?
A. Predictix
B. Khimetrics
C. KSS Retail
D. Revionics
Question #5
Name 2 of the typical buyer's at a retailer for DemandTec Assortment Optimization.
A. VP Merchandising
B. VP Marketing
C. CIO
D. VP Category Management
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: D | Question #3 Correct Answer: A | Question #4 Correct Answer: C | Question #5 Correct Answer: A,B |
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