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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - System navigation and settings - Marketing calendar and workspace |
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Lead scoring and qualification - Build static and dynamic segments |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Analyze campaign performance - Integrate with Dynamics CRM |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question #1
You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A. When a lead that has an empty Assigned To field is created.
B. When a lead is saved after the Assigned To value has been cleared.
C. Every time a lead is created.
D. When any of the fields used in a lead assignment rule are updated.
Question #2
You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
A. Complete the time slip.
B. Save the time slip.
C. Post the time slip.
D. Submit the time slip.
Question #3
You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?
A. to each approver in the specified order until one approver rejects the request
B. to all approvers in the specified order regardless of the responses
C. to all approvers at the same time
D. to each approver in the specified order until one approver approves the request
Question #4
You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A. Restrict the item for use by your company.
B. Set the item type to Standard Item.
C. Set the item type to Items/Services.
D. Set the item as the default item.
Question #5
Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.
A. A query generates a set of contact records that you can save as a static marketing list.
B. A query generates a set of contact records and adds each contact record to a static marketing list.
C. A query generates a set of contact records that you can send email marketing messages to.
D. A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: D | Question #4 Correct Answer: A | Question #5 Correct Answer: A,B |
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