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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Integration configuration and management - Business units, user accounts, and permission settings - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features |
| Channel Management | 16% | - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Data extensions, relationships, and data architecture - Preference and profile center configuration - Contact model design and implementation |
| Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
A) Google URL Shortener
B) Bitly URL Shortener
C) Login detail for each social media account
D) Facebook ad manager
2. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
A) Audit Trail
B) Identity Verification
C) Export Email Allowlist
D) IP Allowlist
3. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A) Field Level Encryption
B) Single Sign on Authentication
C) Advanced Audit Trail
D) IP Whitelisting
4. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
A) Transparent Data Encryption
B) Field level Encryption
C) Tokenized Sending
D) Key Management
5. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
B) Build an email using multiple images, with all text saved in the brand font.
C) Build an email as one image, with all text saved in the brand font.
D) Use a web-safe font for text that closely matches the brand's custom font.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: D |
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