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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling and Management | 21% | - Data import, export and transformation - Contact configuration and identity management - Reporting, tracking and data views - Data extensions, attribute groups and relationships |
| Topic 2: Account Configuration | 12% | - User roles, permissions and security settings - Account hierarchy and business unit setup - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Topic 3: Integration | 20% | - Extension products and integration solutions - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems |
| Topic 4: Messaging | 11% | - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design - Cross-channel messaging strategy |
| Topic 5: Automation | 20% | - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows - Complex automation scenarios and best practices |
| Topic 6: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning |
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