Oracle Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-21

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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
B) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <document="${//all content/. . /acme_marquee.htm}">
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

2. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Total Clicks, Interval = 3days
C) Measure = Responders, Event Date = 3 days
D) Measure = Responders, Interval = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

5. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?

A) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
C) You can only modify profile lists used for mobile campaigns through Connect uploads.
D) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

Solutions: