Adobe Adobe Marketo Engage AD0-E560

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Adobe Marketo Engage Architect Master Sample Questions:

1. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
B) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
D) Add a Marketing Activities Emails filter with 'Channels' grouping

2. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Warm up IP addresses
B) Use double opt-in for subscriptions
C) Increase sending frequency
D) Adjust recipient preferences

3. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
B) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.

4. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a detour stage, "Disqualified", from "SQL"
B) Add an inventory stage, SAL, between "SQL" and "Opportunity"
C) Add a "Disqualified" transition from "SQL" to "MQL"
D) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
E) Add an SLA stage, SAL, between "SQL" and "Opportunity"

5. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A) Create a single global program to consolidate reporting for both direct and third-party seller marketing
B) One set of channels should be created, and a tag should be used to determine Direct or Partner
C) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
D) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

Solutions: