Salesforce Accredited Professional AP-214

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A) Contac data is dynamic data that retrieves the latest value upon decision split execution.
B) journey Data is a set of static values passed into the journey for each contact.
C) Journey Data is dynamic data that retrieves the latest value upon decision split execution
D) Contact Data is a set of static values passed into the Journey for each contact.

2. Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A) Contact Data is dynamic data that retrieves the latest value upon decision split execution
B) Journey Data is dynamic data that retrieves the latest value upon decision split execution
C) Journey Data is a set of static values passed into the Journey for each contact
D) Contact Data is a set of static values passed into the Journey for each contact

3. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
B) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C) Make sure you are connected to a fiber internet connection.
D) Do not use a filter in the entry source to filter more than 50% of your contacts
E) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

4. How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A) Respond to the email with the subject line 'Begin Tracking''
B) Log a support case
C) Use an API Call
D) Overwrite a subscriber's DoNotTrack settings with an import

5. How often are the Einstein Engagement Scoring models updated?

A) Monthly
B) Daily
C) Weekly
D) Hourly

Solutions: