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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Topic 2: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
| Topic 3: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 4: Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Topic 5: Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
Google Display Exam Practice Test Sample Questions:
Question #1
Fred is a Google AdWords consultant for his client. He is explaining to his client that there are
actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?
A. Copying from the automatic placement table
B. Using the Placement tool
C. Manually adding
D. Browsing the Web for placements with the Google AdWords toolbar
Question #2
You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?
A. Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
B. Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
C. Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
D. Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
Question #3
Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
A. Sally should use the Ad groups tab from the Active Campaigns tab of her account.
B. Sally should use the downloadable AdWords editor for this feature.
C. Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
D. Sally should use the Ad groups tab from the All online campaigns page of her account.
Question #4
Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?
A. Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
B. Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
C. Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
D. Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
Question #5
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
B. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
C. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
D. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
Solutions:
| Question #1 Answer: D | Question #2 Answer: D | Question #3 Answer: D | Question #4 Answer: B | Question #5 Answer: D |







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